Jolie Paint
Since its launch in 2018, Jolie has inspired nearly half a million people to transform their furniture, cabinetry, and home décor with its suite of easy-to-use paints, topcoats, and brushes.
As Marketing Director, I led brand and creative strategy during a period of significant growth, helping increase online revenue nearly 10× over five years. I oversaw campaigns, visual assets, product launches, and digital optimization across e-commerce, email, social, and paid media—building a cohesive brand experience grounded in design integrity, education, and customer insight.
Focus Areas: Brand Strategy · Creative Direction · Product Launch · Content Production · Web & UX · E-Commerce · Paid & Lifecycle Marketing · Press & Partnerships
Brand Photography & Visuals
Creative Direction • Styling • Production Coordination • Graphic Design
Email & Lifecycle Marketing
Campaign Strategy • Copywriting • Design • Segmentation • Performance Optimization
Paid Media
Creative Development • Agency Management • Targeting Strategy • Performance Tracking & Optimization
Social Media & UGC
Social Strategy • Content Planning • Community Engagement • UGC Program & Chanel Growth
Website & E-Commerce
UX & Merchandising • Product Page Content • Landing Page Design • SE0 • Mobile Optimization • A/B Testing
Press & Partnerships
Partnership Strategy • Influencer Management • Media Messaging & Interview Support • Press Coordination
Product Development & Launch
Packaging Design • Product Positioning & Copywriting • Launch Planning • Visual Merchandising & Content
