Jolie Paint
Since its launch in 2018, Jolie has inspired nearly half a million people to transform their furniture, cabinetry, and home décor with its suite of easy-to-use paints, topcoats, and brushes.
As Head of Marketing, I worked closely with the founders, creative partners, and cross-functional teams to shape how Jolie’s products were presented, understood, and brought to market. My role focused on visual direction, product education, and creating a cohesive brand experience across retail, trade, and digital platforms.
During my six years at Jolie, we scaled online revenue nearly 10×, tripled the returning customer rate, and doubled on-site conversion. But what I'm most proud of is the creative community that formed around the brand — passionate customers who shared thousands of projects, learned from each other, and made Jolie a part of their homes.
Visual Direction
A look at how Jolie’s products were styled, photographed, and presented as a cohesive brand.
Brand & Product Storytelling
Examples of educational content, emails, and campaign creative used to communicate and support the Jolie brand and products.
Product & Packaging
Products, packaging, and materials I helped bring to market.
Press & Collaborations
A selection of press features, brand partnerships, and influencer collaborations.
Digital Product Experience
Landing pages designed to guide customers through the product journey.
