Ave Home
Ave Home is a boutique furniture brand serving interior designers, with a focus on classic silhouettes and hand-applied finishes. I joined the founders pre-launch and helped bring the brand to market in 2016 with its first 50-piece collection.
From there, I guided brand and marketing efforts across channels—growing trade awareness, building a library of high-end content, and establishing Ave Home within the interior design community.
Focus Areas: Brand Strategy · Creative Direction · Content Production · Web & Digital Experience · Email + Social · Press & Partnerships · Trade Program Support
Brand Photography & Visuals
Creative Direction • Styling • Production Coordination • Graphic Design
Press & Partnerships
Partnership Strategy • Influencer Management • Media Messaging & Interview Support • Press Coordination
Trade Program & Sales Support
Showrooms & Visual Merchandising • Sales Collateral & Tools • Catalog Design & Print Production • Trade Events & Outreach
Email & Lifecycle Marketing
Campaign Strategy • Copywriting • Design • Segmentation • Performance Optimization
Website & E-Commerce
UX & Merchandising • Product Page Content • Landing Page Design • Mobile Optimization • A/B Testing
Social Media & UGC
Social Strategy • Content Planning • Community Engagement • UGC Program & Chanel Growth
