Ave Home
Ave Home is a boutique furniture brand catering primarily to the trade. I've been involved with the company from its inception, assisting its founders in bringing it to market in late 2016 with a 50-piece collection. Over the next few years, I spearheaded AVE's brand development and marketing efforts, building a strong trade customer base and establishing AVE as a go-to resource for designers.
In 2019, I transitioned to a role with Jolie, Ave Home's sister company. However, in 2020, I was promoted to Marketing Director, a dual role overseeing marketing operations for both companies. This experience has sharpened my ability to balance strategic leadership with tactical execution across multiple brands.
Brand Strategy & Content Production
I oversee all branding and content creation efforts at Ave Home, ensuring consistency across channels. My work includes organizing photoshoots, developing brand copy, designing catalogs, tearsheets, and other sales tools, and optimizing brand assets for each marketing channel. I also maintain a collection of user-generated content that is integrated throughout our marketing efforts, enhancing brand authenticity and engagement.
Press & Partnerships
I collaborate closely with our agency partners to secure coverage in major design publications and develop relationships with influential content creators. My role includes evaluating PR opportunities, crafting press releases and media pitches, fielding interview and photo requests, and coordinating product gifting and loans.
Trade Program & Sales Support
I have worked closely with cross-functional teams to grow Ave Home’s Trade Program. This includes representing the brand at major trade shows like High Point, Atlanta, and Las Vegas Markets, where I helped design and install showrooms, organize networking events, and provide sales support. I also led the development of an online portal for trade customers, making it easier for them to access pricing and manage orders. Today, I continue to collaborate with the sales team to develop trade-focused marketing initiatives that drive lead generation and sales.
Website, Social & Email
I oversee Ave Home’s digital marketing efforts, including website management, email campaigns, and social media. My focus is on developing targeted and engaging content, monitoring performance and analytics, and identifying opportunities for improvement, all while ensuring brand compliance across channels.
